In 2014 the average number of tweets per day was 58 Million, now that is a lot of data. 

Every year that flashes by your digital footprint expands, as you gain more data than ever before. Yet no one knows how to handle a personal digital legacy after your presence is no longer alive.

DeathAccording to Domo- Data Never sleeps article in 2014 2.4 billion people around the world every minute:

  • Send 204,000,000 messages by email.
  • Tweet 277,000 times on Twitter.
  • Share 2,460,000 pieces of content on Facebook.
  • Upload 72 hours of new video on Youtube.


Now that is a lot of content generated every minute, everyday.

After we die we have a legal declaration a will or testament providing our loved ones with guidance to who our assets will pass on to, but why is our personal data not treated in the same way. Over your lifespan you would have accumulated photos, videos, work documents, essential financial information and passwords locked away that only you hold the key for. The last thing you want to cause is more agony for your family, while they struggle to deal with their deceased loved ones digital footprint with no access to any of their accounts.

There must be islands of dead data floating around that is no longer relevant to anyone.

Yet somehow even dead data is valuable at the expense of any business that controls it. For example Twitter prides themselves on how many users they have according to their website in 2014 it was up to 288 million users. I doubt Twitter counts for the number of deceased users that are no longer active because if they did suddenly take half of their users away it would slash their market value extensively.

Identity theft is another towering issue concerning dead data floating around. Exploiting the deceased accounts and personal data by impersonating them online. According to the new study from ID Analytics 2014 nearly 2.5 million deceased Americans have had their identities misused each year.

  • Identity theft of the dead- nearly 800,000 deceased Americans identities are targeted for misuse each year.
  • Identity theft of the dying- several hundred thousand potential misuses of dying peoples identities each year.


We are going to have to find a new way to consolidate our digital existence, which at the moment is in shambles. If your data isn't floating around aimlessly bumping into each other or becoming apart of someones identity theft scheme. Its being unethically consumed by companies encroaching on people's rights of privacy.

Data brokerages are an entity that goes after your data and sells it to larger companies or sometimes the government. They need to know you inside and out so they can gain your digital image without paying for a thing. It's like if you owned a brand new Porsche 911 GTS, with 20-inch turbo-S wheels, a powerful front and a optimised front spoiler  with sharpened design elements to finish it off- and someone just took it and sold it and made profit off it- thats pretty much sums up what data brokers do with your personal data.

Some would call it a crime.jail for data theft

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